As a Tebex Store owner, it's important to understand the journey your player goes through when considering and making a purchase from your store. This is known as a customer funnel, and it's a model that helps businesses understand the various stages that a player goes through on their way to becoming a paying customer. This blog series will be a multi-part series. Today we will focus only on the general overview.
The 5 basic stages of a customer funnel typically include:
Awareness: This is the stage where the player becomes aware of the products being offered. This may happen through marketing efforts, such as advertising, videos, social media, or through word-of-mouth recommendations from friends or family.
Interest: At this stage, the player becomes interested in your product and wants to learn more about it. They may visit your store, check out your product descriptions, read other player’s reviews, or ask for more information.
Evaluation: The player evaluates the product to determine if it meets their needs and whether it is worth the cost. They may compare it to similar products or services from other servers.
Decision: The player makes a decision to purchase the product. It is in this stage that most customer decided to abandon the transaction. Fortunately, Tebex Checkout has an amazing abandoned cart campaign which has proven to be very effective right out of the box and can recapture those abandoned carts. The player completes the purchase by paying for the product. Tebex offers over 120 payment options across the world, making it easy to convert any type of potential purchase into a potential transaction.
Retention: After the purchase, the player becomes a customer and may continue to use the product, potentially becoming a repeat customer. Creating offers to existing customer is important and giving them small perks from time to time help with player retention. Also you should consider crafting a solid set of subscription packages, which is a topic we'll get into in another post.
It's important to understand each stage of the customer funnel and how you can influence and optimize each stage to drive more sales for your store. For example, you may want to focus on increasing awareness of your product or service through advertising, or you may want to improve the evaluation stage by providing more detailed product information on your store items.
Tebex is a comprehensive platform that offers everything you need to run and grow your online store, including payment gateways, customer management tools, and marketing automation. It also offers in-depth analytics to help you understand your players and where their interests lay when it comes to the popularity of your products.
With Tebex, you can easily track and analyze the performance of your store at each stage of the customer funnel, and make data-driven decisions to improve the customer experience and drive more sales and growth.
If you're ready to take your game server to the next level, start your store with Tebex.io today and start understanding and optimizing your customer funnel for immediate success!