Marketing can be a powerful tool for helping customers evaluate products, as it provides them with the information they need to make informed decisions. In this blog article, part 4 of our Customer Funnel Series, we'll explore some effective strategies to help effectively market their products to potential customers/players and help them evaluate the benefits of each option.
Show off your most popular products
As explained in the "Interest" post before, it is important to include as much detail as possible about a product. Be sure to feature your strongest and most popular products to help a first time store browser purchase their first product.
Use player reviews
One of the most effective ways to help customers evaluate a product is by sharing the experiences of others who have already used it. Customer reviews can be particularly powerful, as they provide a real-world perspective on how the product performs and the benefits it provides. Companies can collect and share testimonials through social media, email marketing, and on their website.
Offer free trials or demos
Another way to help customers evaluate a product is by offering them the opportunity to try it out for themselves. This can be done through free trials, demos, or a limited version of the product. By giving customers the chance to experience the product firsthand, your customer/player can help them get a better sense of whether it is a good fit for their needs.
Upselling
When the customer has made the first decision to purchase a product from your store, feel free to create this opportunity to promote related products, or enable "Upselling" on your Tebex store, and it will automatically promote the best product for them.
Show it off!
Overall, marketing can be a powerful tool for helping customers evaluate products. By showing off your most popular products, using player reviews, offering free trials or demos, and upselling, your store can provide the information that customers and players need to make their first and ongoing purchase.
We can help
Our Creator Success team is available to help with any issues you may have or future marketing explorations. Get started with your own store today, or please don’t hesitate to contact us if you have any questions or need any assistance.